A Look At The VW Beetle’s Past, Present, And Future

April 16th, 2018 by

Everybody loves the Volkswagen Beetle–because honestly, what’s not to love?! Affectionately known as the “Bug,” the VW Beetle was originally designed by German engineers in 1938 as the “People’s Car.” The affordable, reliable, no-frills car was an immediate hit, and it didn’t take long for the Beetle to become a beloved daily driver for car owners around the globe. The compact, distinctive design also proved popular–so much so that the basic philosophy is still reflected in the brand new 2018 VW Beetle models sitting on the lots at Rudolph Volkswagen of El Paso today. The venerable Bug remains a cult favorite in El Paso, TX and around the world, so in honor of the 2018 Volkswagen Beetle and its storied history, Rudolph Volkswagen of El Paso takes a look at how the Beetle came to be the unlikeliest of cultural icons and what lies ahead for the 2019 Volkswagen Beetle.

Credit: Wiki Commons

The People’s Car

In the 1930s, Germany was a nation on the move. Many new highways were being built across the country and beyond, but relatively few people owned personal vehicles. The Volkswagen Beetle was built to change that, with a simple and efficient design that allowed for quick production and an affordable sticker price. Volkswagen translates to “People’s Car” in German, and that’s precisely what the Beetle represented. It intended to empower millions of people to own their own cars and hit the road like never before. At least, that was the plan. Instead, the world descended into war, and the Beetle’s ambitious plans were forcibly–if temporarily–put on hold.


Credit: Volkswagen

The Birth of Beetlemania

Emerging from the carnage of the Second World War, the VW Beetle finally realized its goal of becoming a car for the common man in the 1950s. From El Paso, TX to Berlin, Germany, the Bug was being sold in 46 countries across the planet by 1952. By the 1960s, Beetlemania was in full effect. The Beetle appealed to people from all walks of life, and it’s not difficult to see why. It was affordable for virtually everyone, it was exceedingly durable and cheap to repair and it was among the more fuel-efficient cars on the road. From blue-collar workers to suburban housewives and grooved-out hippies, the quirky and unpretentious Bug captured imaginations everywhere. Indeed, Popular Mechanics said it best in a 1956 magazine feature: “Owning a VW is Like Being in Love.”

After reaching its zenith in 1970, the Beetle gradually faded out in favor of bigger, more muscular vehicles. It stopped being sold in the United States altogether in 1979, but the cult following it had garnered during its heyday was virtually undiminished. Finally, in 1998, the Beetle returned to American markets under the billing of the “New Beetle.” The new and improved Bug was once again a hit with American car buyers, rekindling a love built up over half a century. Another model, the A5, followed in 2011 and has continued to the present. The A5 harkens back to the original Type 1 Beetle design, pairing it with efficient drivetrain options and a variety of high-tech features that have helped to keep the Bug popular in an ever-crowded compact car market.

The Legacy Continues

Times may have changed over the years, but the venerable VW Beetle largely hasn’t. The 2018 Volkswagen Beetle at Rudolph Volkswagen of El Paso is built on the same philosophy as the original, with an emphasis on affordability, reliability and an uncomplicated spirit that truly lives up to the moniker of “The People’s Car.” Shoppers looking for cars for sale in El Paso won’t find a more unpretentious ride than the beloved 2018 VW Bug, and the latest addition to the Rudolph Volkswagen of El Paso family builds on the Beetle legacy with great value, an outstanding warranty, smooth and sporty performance and the kind of excellent efficiency that’s come to define the Bug.

Looking ahead to the future, it’s unclear where the VW Beetle legacy will go from here. While there has been speculation that the Beetle line won’t be continued for 2019, there are also rumors that the next model year may bring a new generation of Beetle, complete with a substantial redesign. If the VW Beetle is indeed among the 2019 VW for sale in El Paso, it may return to its roots with a rear-wheel-drive configuration, possibly paired with an all-electric drivetrain that could make the Beetle more efficient and environmentally-friendly than ever.

No matter what the future holds for the Bug, the 2018 VW Beetle remains an excellent choice for those looking for an affordable, reliable compact car with a style all its own. Owning a Beetle means owning a piece of automotive history, so it’s no surprise that the Bug is arguably one of the most beloved cars for sale in El Paso.

To get a first-hand look at what makes the Bug such an automotive icon, stop on by Rudolph Volkswagen of El Paso to test drive the Beetle or any other VW for sale in El Paso. You can also see our inventory online!

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